internet marketing quote
internet marketing quote
 
search optimization
online advertising

website copywriting

quality inbound links

Internet Marketing Services
The Internet is rapidly replacing more traditional forms of marketing because of it's effectiveness and ability to target specific segments of internet users, leading to higher ROI and better transparency of marketing campaigns for clients.

Below is a list of some of the services we provide, with a brief description included - as some of these terms may be unfamiliar to you.

The Internet is rapidly replacing more traditional forms of marketing because of it's effectiveness and ability to target specific segments of internet users, leading to higher ROI and better transparency of marketing campaigns for clients.

Below is a list of some of the services we provide, with a brief description included - as some of these terms may be unfamiliar to you.

Search Engine Optimization SEO
SEO, simply put, is the process of preparing your website for optimal visibility in the eyes of the search engines (Google, Yahoo, MSN, etc..). Unfortunately, many website owners and SEO companies try to "trick" the search engines by over-stuffing their website content with the same "keywords" or adding tons of links to their pages, to try and improve their search engine ranking. Even if this still did work, which it doesn't in most cases, how will this improve business for your website? It won't.

Our SEO approach involves looking at all the factors that might be hindering your visibilty in the search engines, like sites built entirely in flash, text hidden in images, duplicate content on multiple pages, etc..But we don't stop there. We also research the key words and phrases that your customers are searching for, analyze the top competition in your market and take an in-depth look at current user behavior on your existing site.

This "complete" approach at search engine optimization produces more, better-qualified traffic to your site, greater authority in the search engine's eyes, and lower "bounce" rates (visitors that leave after only one page view).

SEO, simply put, is the process of preparing your website for optimal visibility in the eyes of the search engines (Google, Yahoo, MSN, etc..). Unfortunately, many website owners and SEO companies try to "trick" the search engines by over-stuffing their website content with the same "keywords" or adding tons of links to their pages, to try and improve their search engine ranking. Even if this still did work, which it doesn't in most cases, how will this improve business for your website? It won't.

Our SEO approach involves looking at all the factors that might be hindering your visibilty in the search engines, like sites built entirely in flash, text hidden in images, duplicate content on multiple pages, etc..But we don't stop there. We also research the key words and phrases that your customers are searching for, analyze the top competition in your market and take an in-depth look at current user behavior on your existing site.

This "complete" approach at search engine optimization produces more, better-qualified traffic to your site, greater authority in the search engine's eyes, and lower "bounce" rates (visitors that leave after only one page view).

Pay Per Click (PPC) Advertising
How much money do you spend each year on yellow page listings, magazine ads, newspaper ads or direct mail? Is it not performing like you want?

Increase your marketing ROI by as much as 300%!

With Pay Per Click advertising, each click on your ad is tracked and, when used with web analytics reporting, that specific user's behavior is monitored while they are on your website. Now you have the ability to see which geographical regions react the best to each type of ad, which keywords buying customers use when searching for a product or service, as well as what areas of your website may be preventing your business from getting more sales.

We've increased visitor conversions (a specific action, like submitting their information via a contact form, or completing a purchase) for some of our clients by as much as 300%, in as little as 3 months! Plus, you're in complete control-start or stop ads at anytime, change ad copy, adjust bid rates based on performance, cap your ad spend on a daily or monthly basis - and gain valuable insight into what your customers are looking for!

If you're tired of wasting money on ineffective traditional marketing that you can't measure, give us a call today!
How much money do you spend each year on yellow page listings, magazine ads, newspaper ads or direct mail? Is it not performing like you want?

Increase your marketing ROI by as much as 300%!

With Pay Per Click advertising, each click on your ad is tracked and, when used with web analytics reporting, that specific user's behavior is monitored while they are on your website. Now you have the ability to see which geographical regions react the best to each type of ad, which keywords buying customers use when searching for a product or service, as well as what areas of your website may be preventing your business from getting more sales.

We've increased visitor conversions (a specific action, like submitting their information via a contact form, or completing a purchase) for some of our clients by as much as 300%, in as little as 3 months! Plus, you're in complete control-start or stop ads at anytime, change ad copy, adjust bid rates based on performance, cap your ad spend on a daily or monthly basis - and gain valuable insight into what your customers are looking for!

If you're tired of wasting money on ineffective traditional marketing that you can't measure, give us a call today!

SEO Copywriting
What is it that makes us like one website over another when they both offer the same product or service?

It's not just how it looks, but rather what it says.

It's a known fact that good copywriting motivates people to take an action by making a connection with the customer at an emotional level. The great thing about the internet is that everyone is there. All personality types, shy and reserved, boisterous and obnoxious. And they're all looking to buy from a company that understands them, and how they think.

If all your website talks about is how great your company is, but doesn't hit on your customer's pain or how your product can benefit them, then it will probably never reach its full potential as a marketing tool.

ArchiTech's professional SEO copywriting service not only focuses on the customer, but also assists the search engines in finding your website and helping them understand the products and services you offer. And if you want your website to attract more visitors and appear higher in the search engine result listings, creating and updating your website copy with compelling content is critical to getting and staying near the top.
What is it that makes us like one website over another when they both offer the same product or service?

It's not just how it looks, but rather what it says.

It's a known fact that good copywriting motivates people to take an action by making a connection with the customer at an emotional level. The great thing about the internet is that everyone is there. All personality types, shy and reserved, boisterous and obnoxious. And they're all looking to buy from a company that understands them, and how they think.

If all your website talks about is how great your company is, but doesn't hit on your customer's pain or how your product can benefit them, then it will probably never reach its full potential as a marketing tool.

ArchiTech's professional SEO copywriting service not only focuses on the customer, but also assists the search engines in finding your website and helping them understand the products and services you offer. And if you want your website to attract more visitors and appear higher in the search engine result listings, creating and updating your website copy with compelling content is critical to getting and staying near the top.
Link Building
The days of keyword stuffing are over. In order for search engine listings to be relevant for the user, the search engines look at many factors when deciding which website should be at the top of the listings for any specific search. Domain name, title text, body copy, symantic structure, visitor traffic and link popularity.

Link popularity helps the search engines, like Google, rank a website based on it's authority and relevance to it's users. Previously, webmasters linked back and forth between non-relevant websites, link farms, and free internet directories to help improve your website's link popularity and ranking, Like keyword stuffing, those days are going away. Link authority is key. It's not just the quantity, it's the quality of the links that makes the difference.

Link-building takes time and work. But the benefits are worth it. If you are passionate about your product or service, want to be seen as an expert in your field, and want more business, it's a commitment you must make sooner, not later.
The days of keyword stuffing are over. In order for search engine listings to be relevant for the user, the search engines look at many factors when deciding which website should be at the top of the listings for any specific search. Domain name, title text, body copy, symantic structure, visitor traffic and link popularity.

Link popularity helps the search engines, like Google, rank a website based on it's authority and relevance to it's users. Previously, webmasters linked back and forth between non-relevant websites, link farms, and free internet directories to help improve your website's link popularity and ranking, Like keyword stuffing, those days are going away. Link authority is key. It's not just the quantity, it's the quality of the links that makes the difference.

Link-building takes time and work. But the benefits are worth it. If you are passionate about your product or service, want to be seen as an expert in your field, and want more business, it's a commitment you must make sooner, not later.