ArchiTech Blog
07
Well 2009 has come and gone, and its not stretching the truth to say that Social Media Networks such as Twitter and Facebook (and many,many more) experienced remarkable growth and also became truly viable channels for businesses to market themselves to consumers and other businesses. 

But will Social Media Marketing last, or was it simply a fad that will surely fade away?

Once you watch the video below, I think you'll have your answer. 

Convinced yet? 

Social Marketing isn't a simple trick, it requires real focus and a lot of time, so the entry level costs aren't necessarily cheap. But if you're really looking to dominate your market or niche, the sooner you make a presence for yourself online and start connecting with your customers, the farther ahead of your competition you're going to be a year from now. 

Posted in: Social Media

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Adlai
# Adlai
Friday, January 29, 2010 3:46 PM
As anyone capable of objective analysis should know, plebiscite, or pure democracy, is the best way to enshrine mediocrity. Popularity (socionomic opinion) of anything is not only fickle as dice, but almost a pure guarantee that it is uninformed, except for surface (bumper sticker) value. The over-arching problem of this surge in social networking is reliability and validity, the stuff of objective science and research. The vox populi is more megaphone and cheers than application of Bishop Occam (who also had his faults, epistemologically). I am neither impressed nor amazed at mere contact and shallow, too often maleable, popular opinion, because it is based, primarily, on consensus, in the same way a mob approaches consensus -- too often blindly, lemming-like me-tooism. Useful truth is rarely the result of plebiscite. Au contraire, it usually depends on careful, replicable, reliable and valid research at the deepest and most complete levels possible, which is not just unlikely, but predictably impossible via socionomics as heralded so uncritically in this video.
greenker
# greenker
Saturday, January 30, 2010 4:37 PM
Adlai, your comments have much truth and resonance. Yet, it was "I Like Ike" that prevailed over Stevenson in the 1952 presdential election.

I predict that socionomics will likewise batter any more sophisticated or elitist form of business communications in the coming days.

I like Ike!

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